Lisa has a degree in English Studies, a postgraduate diploma in Broadcast Journalism and an MA in Creative Writing – and you name it she’s written it!
She spent the first 10+ years’ of her career in factual TV production, first at the BBC and then freelance, before turning her skills to video production, marketing and PR, specialising in websites, social media and online and digital content.
She has particular experience with start-up businesses, software and tech companies, charities and social enterprises, creative and screen industries, education, SEND and outdoor learning. She’s an accomplished written and visual communicator and has a knack for taking your ideas and information and turning them into great stories and content that bring the results you need. She’s a firm believer in use plain English and taking complex concepts and making them simple and easy to understand. And she specialises in finding cost-effective, realistic, manageable marketing solutions that will meets your aims and objectives. Plus she can tailor her writing style to suit a range of different audiences.
She has extensive leadership, management and director-level experience and is happy to work with you on a short-term project management, producing or consulting basis (including advice and training), or a longer-term management or strategic basis. She can even commission and liaise with other creatives and agencies on your behalf (and she has some great contacts and working relationships!)
She also has a Certificate in Virtual Production, training in AI, and specialist experience in branding, PR, SEO, GDPR, email and social media marketing (paid and organic), website building and optimisation, particularly WordPress and sites with bespoke functionality, and long-form video content, including international filming.
She can team up with Molly to create and deliver a full marketing and PR strategy for you, or to write the words to go with Molly’s designs, or with Matt on business development, sales and marketing.
She’s also a published poet, and emerging novelist and scriptwriter and has a number of projects in development under her creative brand, The Last Lamppost.
Some of her career highlights so far include:
- BBC Producer/Director working on shows such as The Clothes Show, Ainsley’s Barbecue Bible, The Terrace, Tracks.
- Freelance Producer/Director working on shows such as House Invaders, Baby ER, Extraordinary People
- Freelance Video Producer creating a variety of promotional, conference and training videos, including for O2/Telefonica, Panasonic and Microsoft (via local agencies, Paradigm Creative and Leagus Video)
- Freelance Consultant/Project Manager helping a variety of businesses review, scope out and rebuild their websites and e-commerce shops
- Blogger – recognised as Tots100 featured blogger, and guest blogger on Mumsnet and Britmums
- Producer, pilot app for Cbeebies, commissioned as part of BBC Connected Studios (R&D, digital storytelling and creative collaboration initiative)
- Founder and Marketing Director of one of the first cloud accounting software companies in the UK, creating all of the branding, marketing strategy and training packages from scratch to become an award-winning, recognised name
- Founder and Business Development Director of a specialist forest school and outdoor learning social enterprise
- Marketing and Communications Manager of a regional VCSE Infrastructure Support Charity – overseeing merger of 2 charities and rebrand, building specialist systems and bespoke website to manage membership, events programme and collect key data for monitoring and reporting
Services
Marketing Strategy
Get help to build an effective and cost-effective strategy that achieves your goals:
- Create the right strategy: Lisa will ask the right questions to help you review your existing marketing activity, identify what you need – whether it’s raising awareness, gaining more customers, or building a following – and find the right ways to achieve that
- Choose the right tools: Lisa can help you choose and set-up the right platforms and apps to manage your marketing activity effectively
- Make it happen: Once you’ve got the strategy and tools, Lisa can advise or train you
Video Production
Tell your story and show your impact through video content:
- Producing/Project Management: with extensive skills and experience, Lisa can help you get your video project made, whatever your budget
- Script writing: in addition, Lisa can help you work out what the story is and the best way to tell it – and write you a cracking script
- Strategy: Lisa can help you work out how you should be using video content, what tools and platforms you need, and the best ways of creating it
Content & Copy Writing
Project management and writing to help to communicate simply, clearly and effectively
- Websites: Lisa has been helping people create effective websites for 25 years and can make sure that as well as the right messaging, your content includes the right keywords, links and tags
- PR: Coming from a journalistic background, Lisa is adept at writing press releases, case studies, articles and blogposts that work, and she can advise you on an effective PR strategy
- Other promotional content: From email marketing campaigns to flyers and brochures, Lisa can make sure that you’re promoting yourself in the right way
Skills and Tools
Endorsements
“Lisa is highly organised and a pleasure to work with – I would recommend her unreservedly for any future work.”
CEO, animation studio
“Both I and all my clients are delighted with it and the ongoing support received from Lisa and the team.”
Business coach
“Lisa is a real pleasure to work with. Very knowledgeable in her field and a very useful person to know.”
Manager, business incubator